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Comparison of Top 5 WordPress Ecommerce Plugins – 2023

Are you looking for the best WordPress eCommerce plugin to build your online store?

Choosing the right eCommerce plugin is critical for your business because a better platform means more growth opportunities. Users often end up losing money because they did not do proper research when choosing an eCommerce platform to start their store.

In this article, we will compare the best WordPress plugins for e-commerce. We will also explain their advantages and disadvantages to help you find the right eCommerce plugin for your business.

What are you looking for in a WordPress eCommerce plugin for your site?

There are a lot of eCommerce WordPress plugins on the market. But not all of them have the right feature set for your use case.

For example, some e-commerce plugins are designed to sell digital goods like e-books, photos, music, etc. Others are better suited to selling physical products that need to be shipped.

If you want to run a drop-shipping business, you will need an e-commerce solution that offers better drop-shipping support.

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Basically, you need to think about what you are going to sell and what kind of features you would need to run your online store efficiently.

Apart from that, here are some of the most important factors you need to look for when choosing an eCommerce platform.

– Payment Solutions – Your e-commerce plugin should support your preferred payment gateways by default or through an extension.

– Design and Customization Designing your store is your customer’s first interaction with your business. Make sure there are plenty of templates and easy customization options available

– Applications and Integrations Check the available integrations of third-party applications such as email marketing services, CRM software, accounting software, etc. You will need these tools to manage and grow your e-commerce business more efficiently.

– Support Options – Make sure support options are available. Good support can save you a lot of money in the long run.

What do you need to run an e-commerce website?

Ecommerce websites are resource intensive, so the first thing you will need is the best WordPress hosting you can afford.

If you have a budget, you can start with SiteGround or Bluehost. All of their plans are e-commerce ready and come with the SSL certificate you need to collect payments securely, a dedicated IP, and a dedicated support line. It also offers one-click installation options for the most powerful WordPress e-commerce plugin (as you’ll find out later in this article).

If budget is not an issue, and you want the best performance, we recommend using a managed WordPress hosting provider like WPEngine or Hostinger.

Best WordPress Plugins for ECommerce – Most Popular Contestants

Now that you know what to look for in an eCommerce platform and what you need to get started, here are our top picks for the best eCommerce platform for WordPress users.

1. WooCommerce

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WooCommerce is the most popular e-commerce plugin for WordPress. It is also the most popular e-commerce platform in the world. Automattic acquired WooCommerce (the company behind the WordPress blog hosting service) in 2015.

There are a large number of plugins and themes available for WooCommerce. They also have an enthusiastic developer community behind them. Several hosting companies have recently started creating specialized WooCommerce hosting solutions.

Pros of using WooCommerce

Here are some of the advantages of using WooCommerce as a WordPress e-commerce plugin:

  • Plugins and Themes – There are hundreds of plugins and themes available for WooCommerce, making it easy for you to add new features to your e-commerce site. The wide range of themes means that you have a lot of options when choosing the design and layout of your site.
  • Supports both digital and physical goods – With WooCommerce you can sell both physical and digital downloads (such as e-books, music, software, etc.).
  • Sell ​​Affiliate or External Products – With WooCommerce, you can add affiliate or external products to your site. Affiliate marketers can create product sites and provide users with a better experience.
  • Complete Inventory Management – WooCommerce comes with tools to easily manage your inventory or even assign it to a store manager.
  • Payment and Shipping Options – WooCommerce has built-in support for popular payment gateways, and you can add many other payment options using extensions. It can also calculate shipping and taxes.
  • Affiliate management – You can easily add a built-in affiliate management to WooCommerce using AffiliateWP and create your own referral program. This helps you avoid paying broker fees.
  • Ecommerce SEO – WooCommerce is fully optimized for SEO with the All in One SEO (AIOSEO) plugin. This helps your product page rank higher in search engines.
  • Ecommerce Growth Tools – WooCommerce has third-party extensions like WooFunnels that help you optimize your conversion funnel to maximize sales. You can also use our advanced coupon extensions to add BOGO deals, free shipping, and even sell gift cards.
  • Support and Documentation There is excellent documentation available online for WooCommerce. Apart from the documentation, there is a knowledge base, help desk, and community forums available.

Cons of using WooCommerce

  • Too Many Options – WooCommerce is very easy to use, but the number of options available on the Settings page can be too intimidating for a new user.
  • Finding Add-ons – There are a lot of add-ons available for WooCommerce, and sometimes a user may not find the right add-on for the features they need.
  • Theme Support – WooCommerce works with any WordPress theme, but it’s not always easy to set up or look good with all themes. You need a WooCommerce ready theme to take full advantage of its features without too much hassle. Alternatively, you can use SeedProd builder to create custom WooCommerce pages with a drag-and-drop interface.
  • Scalability – As your store grows, you’ll need to move to a managed hosting provider like WP Engine to scale your WooCommerce store.

WooCommerce is the perfect choice for any type of e-commerce site. It has a large community of developers and users, lots of plugins and themes, excellent support for multilingual websites, and the best free and paid support options.

2. Easy Digital Downloads

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Easy Digital Downloads (EDD) allows you to easily sell digital downloads online using WordPress. It is very easy to use and comes with powerful features to create a beautiful and functional digital goods store.

With the growth of easy digital downloads, there are now managed EDD hosting offerings that come with EDD pre-installed.

Advantages of using easy digital downloads

  • Built for Selling Digital Goods – Easy Digital Downloads was built from the ground up to sell digital downloads. Unlike e-commerce plugins that can be used to sell all kinds of products, EDD provides a much better experience for selling digital goods.
  • EASY TO USE – Digital Downloads is very easy to use, from the start you will immediately discover how to add and view products. This is really useful for the first time.
  • Extensions – There are hundreds of extensions available for easy digital downloads including extensions for payment gateways, email marketing platforms, and other marketing tools.
  • Themes – Easy Digital Downloads works with almost any WordPress theme, however, if you haven’t chosen a theme yet, Easy Digital Downloads has themes designed specifically for the plugin.
  • Software Licensing – Easy digital downloads come with strong software licensing support that allows you to sell plug-ins as well as SaaS products with proper DRM.
  • Affiliate management – Easily add a built-in affiliate management to your easy digital downloads with AffiliateWP and create your own referral program. This helps you avoid paying broker fees.
  • Ecommerce Growth Tools – Easy Digital Downloads integrate seamlessly with growth tools like MonsterInsights to offer you enhanced eCommerce tracking, AIOSEO to deliver maximum eCommerce SEO growth, and OptinMonster to deliver content customization and conversion optimization features.
  • Great Support – The plugin is well documented, you have free support forums, videos, tutorials and even an IRC chat room. There is also a priority support option for premium users

Cons of Using Easy Digital Downloads

  • Digital Downloads Only – As the name suggests, Easy Digital Downloads facilitate the creation of e-commerce websites for digital goods. But if you want to sell non-digital goods along with digital downloads, it becomes very complicated.
  • Selling External Products – If you want to add an external product or affiliate product to your EDD store, you will need to install an additional third party on it.

When it comes to selling digital products online, we believe Easy Digital Downloads is the best plugin to do so. We have used easy digital downloads with great success, not only on client sites but also on our own projects to generate tens of millions each year.

You can use SiteGround EDD hosting to start your easy digital download store with just a few clicks.

Read More: 9 Best Free WordPress Hosting Services of 2022

3. MemberPress

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MemberPress allows you to sell subscription-based digital products and services. It is the best WordPress membership plugin with plenty of integration options. Can integrate with WooCommerce.

Let’s take a look at the pros and cons of MemberPress.

Advantages of using MemberPress

  • Sell ​​subscription-based products – This allows you to easily sell subscription-based products, membership plans, pay-per-view content, and more.
  • Strong Access Rules – Strong access control allows you to define user access levels and content restrictions. Only users with permission will be able to access the restricted content.
  • Built-in Course Builder MemberPress comes with a course builder that allows you to create and sell courses by providing users with an immersive online learning platform.
  • Content Drip – MemberPress allows you to release paid content over time similar to episodes on Amazon Prime offers or other platforms. This feature is known as auto drip content.
  • Affiliate management – You can easily add a built-in affiliate management to MemberPress using the AffiliateWP plugin or Easy Affiliates. This allows you to create your own referral program. This helps you avoid paying broker fees.
  • Powerful Plugins – You can integrate it with your WooCommerce or LearnDash LMS store. There are plenty of extensions to connect MemberPress to third party services like AffiliateWP to create your own referral program.

Cons of using MemberPress

  • Limited Payment Options – MemberPress only supports PayPal, Stripe, and Authorize.net.
  • Annual Pricing – Pricing plans are available with annual terms only.

MemberPress is the perfect e-commerce plugin for selling subscription-based products, selling courses, or creating a membership website. It is easy to use for beginners and can be easily expanded with add-ons that allow you to take your e-commerce site in any direction you want.

Read More: 10 Best WordPress hosting for the year 2023

4. BigCommerce

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BigCommerce is a fully hosted e-commerce platform that offers seamless integration with WordPress. This allows you to use a scalable e-commerce platform while using WordPress to manage your content and run your website.

It has a powerful WordPress integration plugin which makes it very easy to embed your products in WordPress. It automatically creates your login, shopping cart, account, and other important pages for you.

Let’s take a look at some of the advantages and disadvantages of using BigCommerce as your WordPress e-commerce platform.

Pros of using BigCommerce

  • High Scalability – Includes all the features you’ll need with enterprise-grade security, high performance, and easy scalability.
  • Less Maintenance Keeping your eCommerce engine separate from other content makes it easy to run your WordPress site.
  • Selling across multiple channels – You can use it to sell not only on your website but also on other channels like Facebook, Instagram, and Amazon.
  • No transaction fees – Unlike some other e-commerce platforms, it does not charge you a fee for every transaction. You can choose from dozens of the best payment gateways and payment only for your payment service provider.

Cons of using BigCommerce

  • Limited Integrations – BigCommerce integrates with all third party apps and tools. However, its App Store is still growing, and you may not find integration for some of the lesser known apps.
  • Annual Sales Limits – They have an annual sales limit per plan. If you make it this far, you will be upgraded to the next plan. This may increase costs as your business grows.

BigCommerce is an incredibly powerful eCommerce platform yet extremely easy to use. It’s a SaaS e-commerce platform, but with the BigCommerce WordPress plugin, you can get the best experience.

It removes the hassle of scaling your hosting requirements as your business grows. At the same time, you don’t have to worry about security or performance or look for SEO and caching extensions.

BigCommerce is the emerging competitor in WordPress for headless e-commerce. It takes care of the technology infrastructure, so you can focus on growing your business.

5. Shopify

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Shopify is a fast growing e-commerce platform that does everything for you. *Shopify is not a plugin, but it is an all-in-one solution that is completely hassle-free. Check out our Shopify vs WooCommerce guide for a detailed side-by-side comparison of the two platforms.

Let’s take a look at the pros and cons of Shopify.

Pros of using Shopify

  • Supports both digital and physical goods – Whether you sell physical goods like T-shirts or digital downloads like music, Shopify can handle it all.
  • Complete Inventory Management – Shopify comes with a stock editor and wholesale importer along with order tracking which makes managing inventory a breeze.
  • Payment and Shipping Options – Shopify makes it easy for you to accept credit cards both online and in person. Their shipping system simplifies your fulfillment process through direct integration with popular service providers such as USPS.
  • Facebook Store and Buyable Pins – Shopify integrates with everything. Whether you want to create a Facebook store or create purchasable Pins on Pinterest, you can do it all with Shopify.

Cons of using Shopify

  • Monthly platform fee – Shopify charges you a monthly fee for using their platform which is comparable to purchasing hosting and individual add-ons using the other plugins on this list.
  • Shopify Payments Shopify encourages you to use their payment platform which is powered by Stripe and is a very good option for beginners. However, if you like to complicate things and use external systems, Shopify charges you additional fees.

If you want to have a powerful platform without having to deal with technical issues, Shopify is the solution for you. While the monthly fee seems bad at first, the hassle-free approach and peace of mind are definitely worth it as it allows you to focus on what you do best, which is your business!

Shopify does not have a native integration with WordPress. All too often, business owners end up switching from Shopify to WordPress to get more features while reducing the overall cost.

Conclusion – The best WordPress eCommerce plugin is:

If you want maximum control, flexibility, and features, then WooCommerce is the best solution for you.

If you sell digital goods like e-books, software, music, or other files, Easy Digital Downloads is the best WordPress e-commerce plugin. You can use EDD Hosting from SiteGround to get started with one click.

And if you don’t want to manage all the technical stuff of building an online store, then BigCommerce is the best option for you. It allows you to use the SaaS e-commerce platform in conjunction with WordPress as your content management system.

That’s all we hope this article will help you find the best WordPress eCommerce plugins for your site.


common questions

1. Are you looking for the best WordPress eCommerce plugin to build your online store?


Choosing the right eCommerce plugin is critical for your business because a better platform means more growth opportunities.

Users often end up losing money because they did not do proper research when choosing an
eCommerce platform to start their store.

In this article, we will compare the best WordPress plugins for eCommerce. We will also explain their advantages and disadvantages to help you find the right eCommerce plugin for your business.

2. What are you looking for in a WordPress e-commerce plugin for your site?


There are a lot of eCommerce WordPress plugins on the market. But not all of them have the right feature set for your use case.

There are a lot of eCommerce WordPress plugins on the market. But not all of them have the right feature set for your use case.

3. What are the best e-commerce WordPress plugins?


– WooCommerce
– Easy Digital Downloads.
– MemberPress.
– BigCommerce
– Shopify.

4. What type of website is best for e-commerce?


Wix – Best for small online stores.
Shopify – Best for large businesses.
Squarespace – The best value for money.
Square Online – The best way to sell for free.
BigCommerce – Best for pure online business.
Zyro – Best for running a hobby store.
Big Cartel – Best for independent artists.

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