Two great marketing plans

A_B_N Shaheen@
5 Min Read

Two great marketing plans

Marketing is as simple a 1,2

Business, marketing, direct mail, direct mail postcards, postcards, joy Gendusa

Do it Right

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I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card

It was extremely hard to read, so hard in fact that I threw it away

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long-distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card

I did call. I got the information, had my questions answered, and ordered my long-distance service changed
The company who offered me the long-distance service was using a time tested 2 step selling process

Step 1. Generate a lead – Get me to call their 800 number.

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Step 2. Provide the requested information – Provided to me on the phone by one of their sales representatives, who were able to answer my questions and make me feel confident that I could save quite a bit of money on my long-distance bill and that the service would be as good or better

What's So Good About 2 Steps

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

You aren't getting the prospect or existing customer to part with any money just yet

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You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you

You can then recontact the ones with who you didn't complete a sale when they first inquired, preferably until they do buy from you

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services

The Most Effective Use of Postcards

The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about Generating interested prospects and customers who contact you for more information

Your message needs 3 parts to be most effective

first idea. A clear statement of the biggest benefit of your product or service (in the long-distance example, it was cost savings).

second idea. A good reason for them to contact you NOW

. A simple, easy way for them to respond (an 800 number for example)

Your message should be short and to the point. Short messages on postcards produce more leads than long ones

For example


Call 800-555-1212 for Your Copy of Our Free Report
What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is least some interest in the information you have created a curiosity about

This method works and is sure to produce a large number of inquiries if sent to your proper market

This 2 Step Marketing Process Works
Use the tips you have read here to create your next postcard's message and see what happens

You will generate a bunch of leads from people who are truly interested in your products and services

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